Fascinating photography project from Duncan McNicholl. Sick of non-profits using pitiful images to extract donations, he visited typical households in rural Africa and took two photos - one “wochena” (dressed to kill), and one “wosachena’ (dressed very poorly). It’s quite discomforting to see how easily someone can be dehumanised.
“NGOs come to the village here to take pictures of people. At church, at the market, on the road, at meetings. Only people who are dressed poorly.”
At The Simunye Project, we’re strongly against using guilt as a fundraising tool, not only because it’s manipulative, but because of this huge potential to misrepresent.
